Gulfside Collective is a real estate team proudly serving the Emerald Coast, in partnership with The Property Group 850. We were founded on a simple principle: to do real estate differently—delivering not just transactions, but truly exceptional experiences.
Buying or selling a home is one of life’s most important decisions, and it’s one we approach with intentionality, care, and expertise. Our goal is to set a higher standard—combining strategic guidance, thoughtful service, and genuine relationships to ensure every client feels informed, confident, and supported.

With over eight years of industry experience and a deep understanding of both the real estate market and the foundations of finance, our founder leads Gulfside Collective with a set of guiding principles. These principles shape everything we do, ensuring excellence while building relationships that last long after a closing.
We don’t simply help clients buy or sell a property. We partner with them—providing insight, advocacy, and guidance at every step—so every decision is informed, every outcome is intentional, and every relationship is valued.

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Gulfside Collective was born from a dream and a passion for real estate. Founded by Kallie Rawles, a local agent with over seven years of experience and a background in banking, our mission is guided by Purpose, Education, Principles, and Community. Learn more about who we are and how we serve our clients and community.

 our vision